Building and maintaining a strong employer brand is a crucial factor that helps employers to attain the most talented people for their organisations. If your potential and current employees value your brand
As we see massive growth in popularity of technology, people analytics and ROI in management there is no longer space for treating employer brand other way than data-based and performance
Can you measure something as intangible as the employer branding? Is it possible to calculate how much returns to investment in its development? And finally, if really can influence the