There are currently over 1,200 agency and franchise systems operating on the Polish market, and their number is constantly growing. Only 15% of them are foreign solutions. These include, among others, the proven ideas of the Lagardere group, which on 17 May celebrated another year of growth.
On May 17 at the Marriott Hotel there was a gala called “Top of the Top. Lagardere Business Leaders. “ The event was a summary of the Lagardere Group’s annual activities and an opportunity to honor the franchisees who achieved the best results in as many as 11 categories. The gala was hosted by Szymon Hołownia, and the band High on Heels took care of the artistic setting.
“Lagardere: the direction of your journey”
– I remember the beginnings of work on the strategy for the Lagardere brand, its communication, the slogan and applying it all in practice – recalls Kaja Gryciak, Client Service Manager at the Employer Branding Institute – We already felt this undoubted potential and scale of action. Today, when we saw the effects of working together in practice, we feel double pride. It was – and still is – an extremely exciting journey! “.
The Employer Branding Institute created a part materials premiered at the “Top of the Top.” Lagardere Business Leaders. ” One of them is a spot showing the path of the agent in the organization. It will soon appear as a part of external communication of the Lagardere group.
Take a look at the photo gallery
Before the light of the day reveals the film summarizing the whole gala, we invite you to look at the photo gallery. Congratulations to all the winners of the plebiscite and the organizers of the event, which will undoubtedly be remembered by all participants.