We were born in 2011 (as a company, of course) as one of the first employer branding companies in Poland. From the very beginning our mission was to educate and support employers in building their strong employer brands. Through the years we’ve seen many successes and failiures. Today we are the leaders in our domain. We used our whole experience and knowledge to create efficient tools which we want to share to support employers and specialists in building strong employer brands.
We are Employer Branding Institute
(but we call ourselves EBI)
ideas + data = performance
Modern employer branding changes faster than any other HR and marketing discipline. Access to new data and ability to process them, new technologies, robotisation, artificial intelligence, changes in media consumption of new generations shape this discipline beyond recognition. There is one constant element though, which is Human: human’s needs, emotions and cognitive processing. Understanding and connectiong those two poles decides on employer’s success. That’s why our USP is: ideas + data = performance
Our actions are based on 4 pillars:
1. Knowledge about brands’ mechanisms
The basics of our actions are understanding and knowledge of what builds up the brand’s power, what it consists of and how the candidates and employees see it. It allows us to conduct a strategic diagnosis and plan actions leading to a long-term success.
2. Talent analytics
We work on an evidence-based employer branding approach – that’s why we first analyse data and processes from whole candidate experience cycle and then from employee’s experience with employer brand. In EBI we identify over 500 indicators, processes and tools.
3. People science
Creating communication and designing tools we base on understanding how people – candidates and employees – work (like, in this metaphysical way, not exactly how they push buttons). This allows us to build engaging tools and effective communication. People Science involves cognitive psychology, neuropsychology, recipient’s emotions and motivations, shaping attitude, group processes and decisionmaking paradigms.
4. New Technologies and Effects-Based Merketing
…that is, experience and tools, without which modern employer branding cannot be effective. For us it’s about a skillful combining of insight and tools supported by new technologies. That’s wjy GA, GDN, CTA, Bounce rate, SEO, SEM, dropout, CPC, marketing automation or AI is our bag.
We base our success
on a team of experts
Modern Employer Branding needs a strategy in managing your brand, focused on a real profit for the organisation. It needs to combine knowledge from many areas – communicational tests and strategy, marketing, sourcing, analytics, new technologies and HR. That’s why in EBI we’re not EB specialists. We are HR, psychology, marketing, new technologies, brand testing and projecting experts. That’s what allows us to create tailored strategies and campaigns engaging recipients around your brand – our experience. Meet our team!
Barbara Zych, PhD
Post-graduate manager EB studies director for Kozminski University. In EBI developing new products. HR strategies and profitability enthusiast. Author of many books, managing papers and HR tools supporting organisation development.
Always sees many dimensions simultaneously, which helps her to care for clients’ measures’ coherence and effectiveness. She loves talking to people, as well as meetings and workshops with clients. When noone sees, she likes to tinker with code. Constantly influenced by endorphines, in her free time she likes to hole up in fitness room.
HR and consumer marketing strategist. Loves non-standard solutions and recruitment challenges. After work she concerns herself with visual arts and vegan cuisine.
Kaja Joanna Gryciak
Coordinates client service and products in EBI. She cares for good client relations and organises conferences. Many years of communication area experience and over 500 hours of tuitions make her know what she does. Neuropsychology and and books are her natural habitat.
Economist and HR specialist by schooling. She does well in crisis situations. Problem solving, both interpersonal and professional, is her identification mark. In her free time she explores gluten-free cuisine and tours Warsaw by bike. Her biggest dream is to make music.
Saleswoman of passion, loves what she does. During her 10-years practice she got to know the process from A to Z. She always cares for client’s contentment which is a priority for her. Communicative and dynamic. She never lacks energy, even during the most demanding projects.
HRstandard.pl’s content manager. Polish as a foreign language teacher by schooling, who loves planes. Apart from editing articles, he contacts clients and creates content. In the office he likes it slow and easy, but he does well when things go crazy. Believes that good vibes = results.
In our team works with project processing, which means she’s making it consistent with actual trends and strategies, and optimal for the client. Personally a psychology, vegan cuisine and sports freak.
Responsible for effective cooperation with clients and for pracujebolubie.pl campaign. Interested in labour market, employer branding and business. She’s experienced in international projects and events’ organisation.
In EBI working at processing department. My job is creative and complex projects’ processing. I’m a Warsaw University graduate. In my free time I travel, train climbing and learn sign language. I love chocolate, film festivals and theater.
A sociologist trying to verify picked up theories in practice. I value punctuality, interesting ideas, reliability and professionalism in cooperating with clients. I love new technologies, music and nature.
Neurotic personality, which doesn’t recognize impossible (even though it bases on reason). A constant fight between logics and emotions. He tries to reforge his mind duality into his strength. In business he’s hands down “distinguish yourself or die”. And he’s alive.
Manages social media and writing articles. Journalist by schooling and by passion. Self-taught practicioner in on-line marketing. Interested in design and streetwear. In her free time she reads criminals and versifies.
A mixture of a strict mind and an artist. Dancer in “Warszawa” Folk Dances Ensemble. When not at work, paints and draws. Her passion is make-up art.
She has more ideas than time. In her deficient spare time she rides a fixie, practices caligraphy and lettering. A month without a concert is a month lost. She has something about 2137 pairs of shoes.
Fanatic audiophile and cinemaphile, who begins his adventure with employer branding. His hobby is film editing. Supports EBI’s projects during the processing.