We were born in 2011 (as a company, of course) as one of the first employer branding companies in Poland. From the very beginning our mission was to educate and support employers in building their strong employer brands. Through the years we’ve seen many successes and failiures. Today we are the leaders in our domain. We used our whole experience and knowledge to create efficient tools which we want to share to support employers and specialists in building strong employer brands.
We are Employer Branding Institute
(but we call ourselves EBI)
ideas + data = performance
Modern employer branding changes faster than any other HR and marketing discipline. Access to new data and ability to process them, new technologies, robotisation, artificial intelligence, changes in media consumption of new generations shape this discipline beyond recognition. There is one constant element though, which is Human: human’s needs, emotions and cognitive processing. Understanding and connectiong those two poles decides on employer’s success. That’s why our USP is: ideas + data = performance
Our actions are based on 4 pillars:
1. Knowledge about brands’ mechanisms
The basics of our actions are understanding and knowledge of what builds up the brand’s power, what it consists of and how the candidates and employees see it. It allows us to conduct a strategic diagnosis and plan actions leading to a long-term success.
2. Talent analytics
We work on an evidence-based employer branding approach – that’s why we first analyse data and processes from whole candidate experience cycle and then from employee’s experience with employer brand. In EBI we identify over 500 indicators, processes and tools.
3. People science
Creating communication and designing tools we base on understanding how people – candidates and employees – work (like, in this metaphysical way, not exactly how they push buttons). This allows us to build engaging tools and effective communication. People Science involves cognitive psychology, neuropsychology, recipient’s emotions and motivations, shaping attitude, group processes and decisionmaking paradigms.
4. New Technologies and Effects-Based Merketing
…that is, experience and tools, without which modern employer branding cannot be effective. For us it’s about a skillful combining of insight and tools supported by new technologies. That’s wjy GA, GDN, CTA, Bounce rate, SEO, SEM, dropout, CPC, marketing automation or AI is our bag.
Modern Employer Branding needs a strategy in managing your brand, focused on a real profit for the organisation. It needs to combine knowledge from many areas – communicational tests and strategy, marketing, sourcing, analytics, new technologies and HR. That’s why in EBI we’re not EB specialists. We are HR, psychology, marketing, new technologies, brand testing and projecting experts. This allows us to advise strategically on every aspect of employer branding.
We operate within 3 basic models with our clients:
- We cooperate directly with clients on their projects
- We work with our consultants worldwide to help them use our tools with clients
- We building community and educate specialists worldwide
Whatever your needs in strategic employer branding is, we are here for you. Contact us!