For years, mBank has been synonymous with innovative, customer-friendly solutions in banking. As the first fully online bank in Poland, it is also setting the standards for the development of mobile and internet banking today. It is primarily people who are connected by cooperation focused on understanding and accurately responding to the needs of customers and the responsibility for their satisfaction. Common values form the basis for the development of the organization and building trust in relations with clients. The clearly defined value model is an expression of the internal consistency of the organization aimed at offering the highest service standards, as well as determining the right directions of action in the conditions of the increasingly demanding banking environment.