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Jeronimo Martins, owner of the Biedronka chain of stores, is the largest private employer in Poland. The Biedronka chain currently has over 2,500 stores, in which almost 50,000 people are employed, in 900 localities throughout the country.

Development and implementation of a campaign promoting the program of 1000 graduates, under which Biedronka planned to employ 1,000 higher education graduates for the positions of managers and deputy store managers in Poland. Building the image of work in the Biedronka store among candidates with higher education from all over Poland. Construction of a nationwide range in a short time. Changing the negative perception of development opportunities in stores. Raising awareness about the offer addressed to graduates of higher education.

  • Linia kreatywna „Zaskakująco dobra praca” i dedykowana, employer brandingowa identyfikacja wizualna
  • Wsparcie komunikacji wewnętrznej programu
  • Landing page kampanii: 1000 absolwentow.pl wyposażony w aplikację odkrywającą kluczowe elementy oferty w oparciu o preferencje odbiorcy i interaktywny formularz do wysyłki CV
  • Szeroka kampania online i offline

250 thousand unique users on the site, 15,000 CV during the 8-week campaign.

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