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Is part of Imperial Tobacco Group, a leading international tobacco company based in the United Kingdom, which produces, markets and sells cigarettes, tobacco, tissue paper, cigarette tubes and cigars. Imperial Tobacco companies are constantly investing in the future. Investments include new machines and technologies. They have values ​​that are the essence of what Imperial is – they define who they are, what they do and how they do it. They create common bonds for all of them, directing business activities and influencing how they behave. Their values ​​concern working together, constantly improving, taking responsibility and making the most of every opportunity.

Goal/Challenges

  • Getting to know the Mechanical Profession Perception Electronics Among the Target Group.

  • Designation and implementation of action strategies

  • Acquiring the target group

  • Diversified location of the brand.

  • Low awareness of the employer’s offer

Implementation

  • Analysis of internal data
  • Workshop with employees

Outcome

  • Development and implementation of offline communication of the employer (local press, billboards, communication on buses).