KFC

KFC, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is a global chicken restaurant brand with a rich, decades-long history of success and innovation. Today we still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand in more than 21,000 restaurants in 130 countries and territories around the world.

Goal/Challenge

Preparing a communication strategy for the employer, taking into account a special new target – young mothers. We were also responsible for recommending specific mediums for external communication with the market.