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Citi Service Center is a network of service centers providing services to other entities from the Citi group. The largest and fastest growing part of CSC is the AML Department (Anti Money Laundering), whose operations in Poland cover over 50 countries.

Goal/Challenges

Design and implementation of recruitment and image materials for Citi AML. Preparation of a new line of image and recruitment materials as well as carrying out active activities promoting development opportunities within the newly emerging AML Anlityka profession. Reaching outstanding candidates from all over Poland with above-average analytical abilities and language skills.

Implementation

  • przygotowanie nowej linii komunikacyjnej i zestawu kreacji
  • projekt i wdrożenie strony internetowej
  • materiały wizerunkowe i rekrutacyjne online i offline
  • kampania online i offline

Outcome

Engaging image materials and promotional activities that attracted very good quality applications.

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