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North Fish is a restaurant chain that has been present on the Polish market since 2002. North Fish restaurants offer their clients the best dishes of fish and seafood, which are not only tasty, but also healthy, and thanks to various additions they are a full-fledged meal.

Goal/Challenges

Developing the employer branding strategy for the North Fish brand. Preparing an image and recruitment strategy that will allow the company to actively recruit employees to a rapidly growing chain of restaurants throughout Poland. Big competition from the most well-known brands in the food court, a strong consumer brand, and negative associations with fast-food restaurants.

Implementation

Internal data analysis, communication benchmarking, external and internal quantitative research, employee involvement analysis, internal and external workshops, individual interviews with restaurant managers.

Outcome

Creating a coherent EVP for three target groups, and proposals for the distinctive tools for building the image of the employer and recruitment marketing.